Collector
Materials, nibs, balance and writing feel are understood from years of daily use, not a campaign brief.
Brand collaborations
A collector's eye. A marketer's instinct. Content that makes writing impossible to ignore.
From the first idea to the final edit, I create Reels, short-form video, photography, carousel posts and campaign concepts — for your brand channels, the Follow My Pen audience or both.
Your channels
Ideas, video, photography and copy ready to publish
My channelsCreator-led content for a relevant writing audience
Current media kit · 2026
Audience averages supplied in the collaboration presentation.
- Instagram followers
- 36,2K+
- 30-day views
- 16M+
- 30-day interactions
- 550K+
- Website visitors
- 10K+
Selected relationships
Trusted by names that shape writing culture.
Why Follow My Pen
Not a rented audience. A trusted point of view.
People reach out every day for product advice, purchase guidance and honest opinions. That trust turns a brand appearance into something more valuable: a credible recommendation inside a culture I understand.
Marketer
More than 12 years in marketing brings strategy, hooks, distribution thinking and measurable goals to the creative.
Maker
Developing notebooks, linocut editions and stationery gives me a product creator's respect for detail and craft.
Choose how we work together
What can I create for your brand?
Commission ready-to-publish assets for your own social channels, reach the Follow My Pen audience, or combine both in one connected campaign.
01
Most requested
Content for your channels
A specialist content studio for your social feed.
I create ready-to-publish content that feels native to your brand and to each platform — from the first post idea to the final export.
- Post ideas and content pillars
- Reels, TikTok and YouTube Shorts
- Product photography and carousel posts
- Scripts, captions and channel versions
OutcomeYou receive final assets and copy, organised and ready to publish.
Create for our channels↗
02
Most requested
Content on Follow My Pen
Introduce your product to an audience that already cares.
Your product becomes part of trusted, creator-led storytelling and is published through the Follow My Pen channels that best fit the brief.
- Sponsored Reels and short-form video
- Photography and carousel posts
- Stories, launches and demonstrations
- Editorial reviews and evergreen guides
OutcomeYou gain relevant reach, credible context and a clear path to your campaign or store.
Reach the Follow My Pen audience↗
03
One campaign · both channels
One strong idea, adapted for your audience and mine.
I develop the creative route, produce the content and prepare distinct versions for the brand account and Follow My Pen.
- Campaign angle and creative concepts
- Hooks, storyboard and shot list
- Video, photography and campaign copy
- Brand-owned and creator-led versions
OutcomeA connected campaign with more useful assets and a consistent story.
Build a complete campaign↗
04
Ongoing content partner
Consistent specialist content without building an in-house team.
For brands that need regular ideas, product content and a recognisable creative direction across launches and everyday communication.
- Monthly content planning
- Repeat video and photo production
- Product launches and ambassador work
- Events, interviews and expert appearances
OutcomeA reliable long-term partner who already understands the writing category.
Discuss ongoing support↗Not sure which option fits?
Send the product, goal and launch date. I will recommend the right content mix.
Selected work
Different briefs. One distinctive point of view.
01/04
Montblanc · Global short-form
A visual hook, a recognisable product and space for curiosity.
I developed concepts and production independently for Montblanc's TikTok and YouTube Shorts, combining macro detail, ASMR sound and clear product storytelling. The work ran on the brand's official channels and as collaborative Instagram Reels.
Strong retention, saves and follower growth led to the collaboration continuing.
- Video views
- 187,734
- New followers
- 904
- Watched in full
- 34.05%
Across the writing world
A connected audience, not a single-platform spike.
Instagram leads the reach. TikTok, Facebook, YouTube, Threads and editorial search extend each story across discovery, consideration and long-term interest.
Primary channel
- followers
- 36,2K+
- 30-day views
- 16M+
32Kaverage Reel views
20Kaverage post views
3K+average Story views
TikTok
@follow.my.pen
- followers
- 7,2K+
- 30-day views
- 400K
Filip Labanc / follow.my.pen
- followers
- 13,9K+
- 30-day views
- 1.9M+
YouTube
@Followmypenblog
- subscribers
- 4,7K+
- average post views
- 3K+
Threads
@follow.my.pen
- followers
- 3.9K+
- 30-day views
- 10K+
WEB
Editorial reach
Discovery that keeps working after the post disappears.
- Monthly impressions
- 45K+
- Unique visitors
- 10K+
Led by organic search and organic social traffic.
Media kit averages · 2026. Platform results vary by format, product and campaign objective.
The audience
Collectors today. High-intent buyers tomorrow.
Follow My Pen reaches people who value quality and luxury writing instruments, plus a growing audience moving from accessible pens toward their next considered purchase.
72%Men
28%Women
Leading markets
- USA
- Mexico
- Germany
- Canada
- Brazil
- United Kingdom
Age distribution
Share of audience
Website
45K+ monthly impressions and 10K+ unique visitors, led by organic search and organic social traffic.
Fast-track delivery
Approval-ready content. In days, not weeks.
A focused brief, fast decisions and one connected production sprint keep momentum high without compromising product detail or brand accuracy.
- First creative direction
- 48h
- Approval-ready package
- 7–10 working days
Production calendar 10-working-day fast track
Selected event01/ 04
Brief locked
One focused start. No slow back-and-forth.
Objectives, claims, formats, references and the delivery date are aligned in one concise handoff so production can start immediately.
What is locked
- Confirmed scope
- Asset checklist
- Production slot
Selected event02/ 04
Creative direction
The first direction lands within 48 hours.
You receive the concept, hook, structure and shot plan early — ready for a fast decision before full production begins.
What you receive
- Campaign angle
- 3 post ideas
- Hook and shot plan
Selected event03/ 04
Create and edit
Production moves as soon as the direction is approved.
Filming, photography, editing and copy are handled as one connected sprint, keeping the visual language consistent across every output.
In production
- Video and photo capture
- Edit and graphics
- Captions and variants
Selected event04/ 04
Review-ready delivery
A complete package, organised and ready to review.
Files arrive prepared by channel with captions, export variants and the agreed review round — ready for approval or scheduling.
What you receive
- Exported videos
- Edited photo set
- Ready-to-use copy
Typical timing starts once the product, approved brief and required brand assets are received. Larger campaigns and multi-location productions are scheduled separately.
Have a product or launch in mind?
Tell me what you are launching. I will turn it into a clear content plan.
Share the brief here. I will review the product, goal, timing and intended channels, then reply with the most useful content route and a clear next step.
- 01Your product and target market
- 02Your goal and preferred launch date
- 03Your channels, Follow My Pen or both
Personal replyYour brief goes directly to Filip and is kept securely in the Follow My Pen CMS.