Follow My Pen · Brand collaborations

Fine writing.
Worth watching.

Video, photography and stories for fine writing brands.
Created with a collector’s eye and a marketer’s instinct.

For your channels, my audience, or both.

Download media kit PDF · 3 pages
Filip Labanc writing at his desk
Filip LabancCollector. Creator. Marketer.
71.5K+

Followers across 5 channels

32K

Average Instagram Reel views

12+

Years in marketing

Performance figures from the 2026 media kit.
Combined followers are not a unique audience count.

Selected collaborations

Behind the brands.
Inside the collaboration.

Explore the ideas, content and partnerships behind the names. Select a brand to open its case study.

Filip Labanc presenting a Montblanc fountain pen nib artwork

Case study 01 · Global short-form

A visual hook that earned a continuing collaboration.

I developed the creative concept and produced short-form films for Montblanc's official TikTok and YouTube Shorts channels, later extended through collaborative Instagram Reels.

Macro detail, ASMR sound and clear product integration delivered strong retention, engagement and follower growth. The performance led to the collaboration continuing.

best video views
187,734
followers from one video
904
full-watch rate on another video
34.05%
Selected figures and outcomes shown in the supplied collaboration presentation.
  • Creative concept
  • Short-form film
  • Macro / ASMR
  • Channel distribution
Discuss a similar collaboration
Pilot fountain pen nib beside a silhouette in blue ink

Case study 02 · European ambassadorship

Specialist authority translated into channel-native content.

The Pilot relationship combines long-term ambassadorship with detailed product knowledge, distinctive macro visuals and credible guidance for people choosing their next writing instrument.

I also create content for Pilot's new Instagram account, filming channel-native videos that establish the profile and introduce its writing instruments through detail, movement and real product expertise.

  • Brand ambassador
  • Instagram video production
  • Product expertise
  • Community guidance
Discuss a similar collaboration
Fine writing nib photographed with blue ink artwork

Case study 03 · Japanese fine writing

Craft and heritage, presented through a collector's eye.

As the first and currently only Pilot brand ambassador in Europe, I also introduce Namiki through the same specialist, long-term relationship.

The content focuses on nib detail, craftsmanship and the writing experience - giving a highly considered product enough context to be understood and desired.

  • Ambassadorship
  • Heritage storytelling
  • Macro photography
  • Collector education
Discuss a similar collaboration
Yard-O-Led social profile showing fountain pen content performance

Case study 04 · Official social channels

Heritage craftsmanship made native to social channels.

I created short-form content for Yard-O-Led's official social channels, translating its hand-made British heritage into concise, visual stories for contemporary feeds.

The first work delivered above-average engagement and reach and established the foundation for a longer-term partnership.

brand channel content
Official
engagement and reach
Above avg.
partnership direction
Long-term
Selected figures and outcomes shown in the supplied collaboration presentation.
  • Short-form video
  • Social content
  • Heritage storytelling
  • Official channels
Discuss a similar collaboration
Follow My Pen presenting an &Liebe fountain pen case

Case study 05 · Product-audience fit

Natural integration that turns attention into action.

Carefully crafted visual storytelling placed &Liebe products inside the real world of Follow My Pen rather than treating them as isolated advertisements.

The audience response was immediate and measurable: products introduced through the channel have sold out shortly after release, driven by context, detail and trust.

product integration
Natural
customer interest
Immediate
product outcome
Fast sell-out
Selected figures and outcomes shown in the supplied collaboration presentation.
  • Visual storytelling
  • Product integration
  • Collaborative posts
  • Conversion
Discuss a similar collaboration
paper republic leather notebook and fountain pens on a desk

Case study 06 · Long-term awareness

A product made part of an authentic writing ritual.

paper republic notebooks and accessories are integrated naturally into everyday writing rituals across photography, Instagram and the Follow My Pen blog.

Repeated exposure builds recognition and trust over time, positioning the brand around craftsmanship, material quality and the writing experience rather than a short promotional moment.

brand exposure
Repeated
connected placements
Blog + social
visibility model
Long-term
Selected figures and outcomes shown in the supplied collaboration presentation.
  • Lifestyle photography
  • Blog editorial
  • Social integration
  • Brand awareness
Discuss a similar collaboration
Waldmann fountain pen content created with Luxury Brands of America

Case study 07 · U.S. market partnership

One importer, two brands and a relevant American audience.

The partnership uses Follow My Pen's strong U.S. reach across social media and the website to introduce selected writing brands in a highly relevant market.

Multiple posts and Reels were agreed for Waldmann and Platinum, with brand awareness as the shared goal and direct online-store sales added for Waldmann.

represented brands
2
content mix
Posts + Reels
priority market
U.S.
Selected figures and outcomes shown in the supplied collaboration presentation.
  • Market awareness
  • Posts and Reels
  • Retail traffic
  • Multi-brand content
Discuss a similar collaboration
Collection of Montblanc writing instruments featured in the Watch de Luxe collaboration

Case study 08 · Video and podcast

Expert commentary that brings technical detail to life.

I joined several Watch de Luxe video-cast episodes to discuss Montblanc pens, writing and the specialist details behind luxury writing instruments.

The format paired product knowledge with an accessible conversation created specifically for a Slovak audience.

video-cast episodes
Several
technical role
Expert
audience focus
Slovak
Selected figures and outcomes shown in the supplied collaboration presentation.
  • Expert appearance
  • Video-cast
  • Product education
  • Local audience
Discuss a similar collaboration

Choose how we work together

Your channels.
My audience. Or both.

Great content starts with a clear purpose. Choose where you want it to work — I’ll take care of the creative.

Content production

Your brand. My creative studio.

I develop the ideas, film, photograph and edit. You receive content made for your brand and ready for your own channels.

What we can create

  • Reels, TikTok & YouTube Shorts
  • Product photography & carousels
  • Scripts, captions & channel versions
You receiveAgreed assets and copy, organised and ready for your team to publish.

Across the writing world

A shared passion.
Across five channels.

Instagram leads the reach. TikTok, Facebook, YouTube and Threads bring more ways to discover the story.

71.5K+
Followers & subscribers
across five channels.
Combined total, not a unique audience count.

Instagram

Primary channel · @follow.my.pen

Followers
37.5K+
Views in 30 days
16M+

Explore average content views

32Kaverage Reel views

TikTok

Followers
7.5K+
Views in 30 days
400K

Facebook

Followers
16.3K+
Views in 30 days
2.9M+

YouTube

Subscribers
6.1K+
Average post views
3K+

Threads

Followers
4.1K+
Views in 30 days
10K+

The blog

Discovery that lasts.

Monthly impressions
48K+
Unique visitors
11K+

Performance figures: 2026 media kit. Follower counts updated separately.
Views are not unique people. Results vary by content, product and campaign.

The audience

An eye for detail.
A passion for writing.

From everyday writing to the next special pen. A community drawn to craftsmanship, thoughtful design and the details that make a writing instrument worth choosing.

Who’s following

74%Men
26%Women
55.3%

of the audience
is aged 25–44.

Age distribution

Share of audience
18–249.8%
25–3427.6%
35–4427.7%
45–5419.3%
55–6410.7%
65+4.9%

A community across borders

Selected audience markets
  • United States
  • Mexico
  • Germany
  • Canada
  • Brazil
  • United Kingdom
  • Italy
  • France
  • Spain
  • Netherlands
  • Turkey
  • India

Audience figures supplied by Follow My Pen · Updated September 2026.

Quick turnaround

Your content.
Ready to review in
7–10 working days.

From the first idea to filming, photography and editing — I handle the production, so you can focus on your launch.

A clear idea and a simple plan for the content, ready for your feedback.

The agreed videos, photographs and captions, prepared for your chosen channels.

Typical turnaround after I receive the product, confirmed brief and brand materials, with timely feedback along the way. Larger projects follow an agreed schedule.

Beyond fine writing

Trusted on the road.

Partners of the Follow My Pen journey through Germany.

Explore On the Road

Let’s make something good

What are you
working on?

A new product, a launch or an idea you’d like to explore. Tell me a little about it, and we’ll find the right approach.

Your message comes directly to Filip.

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